Trail Sherpa is a digital strategy and social web design firm. We help outdoor brands share their stories online.
It’s not just the outdoor industry that recognizes the value and potential impact that truly inspired fans of a brand can have on the perception of a brand online. Some industries have been more progressive while others still lag behind. But the fact remains, as more brands enter the digital fray it becomes increasingly difficult to get your story to the people that would love to hear it.
Regardless of where your brand fits into the social spectrum it is imperative that you find ways to foster real conversations with your customers, supporters, and strongest brand advocates.
Trail Sherpa can help.
The services we provide to outdoor brands of all sizes
Every brand can benefit from the right guidance at the perfect time. Trail Sherpa was created to focus specifically on the outdoor industry. The team behind Trail Sherpa has been offering the same services for years to brands in other industries. Read more about Vestor Logic to get a sense of what we’ve been doing.
Here is a brief overview of the primary services we provide:
Digital Strategy Guidance
Accelerate your learning curve and focus on the strategy and tactics that will deliver
Social Web Design
Websites are often the social hub – make sure yours is equipped to engage
Blogger Outreach
Perfect for product launches, special events, charity events and fundraising, and generating brand awareness
Dedicated Microsites
Our Sherpa Sites platform allows you to focus the message and aggregate the conversation for a special event or new product launch on a platform that you control
Our digital strategy service is perfect for brands or agencies that represent brands. Our approach to the development of a comprehensive digital strategy starts with a discovery process and ends with a highly actionable strategic plan. You can read more about those services here.
The social web design service is tailored to each client. Our web design approach is to focus on engagement and to give our clients a website that invites participation from each visitor. There’s a lot more to creating a social environment than just dropping a set of social sharing buttons on the page.
But what we do includes a lot more than just strategy talk and website design. We provide a full spectrum of services and guidance for our clients that includes email marketing, blogger outreach, analytics, and reporting. Our Brand Services and Blogger Services pages cover it all in more detail.
How we tie the services together
To understand what we do you have to look beyond the list of services. We have spent the last decade building niche social networks from the ground up. We’ve built a ton of websites along the way too. The real value that we provide is in our understanding of how all the pieces of the puzzle fit together.
We deliver a truly unified digital ecosystem for our clients that often leverages their website, possible micro-sites and landing pages, social outposts like Facebook, Twitter, and Google+, and integrated analytics to understand how the entire system is performing.
Building the digital assets is the easy part. Having the insight to make the proper adjustments along the way is where the value in our contribution is truly realized.
We help our clients define what their true brand story really is, share that story online, and then foster real relationships with their audience online.
There really is no way to short cut this.
Let’s talk about your brand
If you are interested in getting some guidance and a genuine opinion from someone outside your organization then we should talk about it. Our team is ready to listen. Let’s talk.